Elixir is a bottled cold brew coffee company that focuses on bringing good quality coffee that tastes as good as a cafe but cheaper and more convenient for their consumers. They wanted a contrast of technological and natural elements to represent escaping from the technological world and embracing nature.
Elixir wanted to portray the feeling of being confident and unique while still embodying playfulness and high-quality. My job was to create the branding and product designs as well as social graphics/website landing page.
Using a bold typeface with uneven weights, Elixir is seen as a unique and confident company.
Giving an organic vibe to express freedom from structure. The overlapped text adds playfulness and friendliness.
A stacked version of the logo for more tight spaces and social media/websites.
A more vibrant colour palette with natural accents bringing the contrast of high energy with the pinks and yellows, and a calmer energy with the browns, blues, and greens.
Mockups of the cold brew in a reusable glass bottle. The labels are simple and modern, with a gradient effect to add dimension. Bold colours used for each flavour to add playfulness.
Designs of Instagram story layouts to give an idea of how to portray their brand online.
Mockup of the Elixir landing page!
